How do you preserve the lineage of Jaipur’s traditional Blue Pottery craft and make it globally recognized?
The Big Idea
Mitini reimagines the centuries-old Jaipur’s blue pottery technique for a wider audience through an accessible product line.
Outcome
Mitini; ‘Nili Mitti’ or ‘Blue Sand’ tackles the declining relevance of Jaipur’s traditional blue pottery by re-purposing its craftsmanship into a modern spirit brand. The packaging incorporates traditional motifs, while key product information is applied via removable labels.
ILLUSTRATION
Packaging Design
3D ON BLENDER
Personal Project
The removable labels ensures that each bottle can be re-purposed as a decorative piece, reducing waste and making sustainable upcycling an inherent part of the experience.
