accessible to the millenial market without the ‘medicinal’ in it?
As the wellness and beauty market becomes increasingly competitive, sincere brands are being
overshadowed by exaggerated marketing claims, leading to a general lack of trust among consumers.
In this environment, Johi embraced a 'less is more' approach, drawing inspiration from editorial layout and emphasizing a clean visual hierarchy to reinforce the brand’s genuineness.
Packaging Design
Visual Identity
3D Visualization
Johi: Hair & Skin Wellness
As the wellness and beauty market becomes increasingly competitive, sincere brands are being overshadowed by exaggerated marketing claims, leading to a general lack of trust among consumers.
In this environment, Johi embraced a 'less is more' approach, drawing inspiration from editorial layout and emphasizing a clean visual hierarchy to reinforce the brand’s genuineness.
Johi: Hair & Skin Wellness
As the wellness and beauty market becomes increasingly competitive, sincere brands are being overshadowed by exaggerated marketing claims, leading to a general lack of trust among consumers.
In this environment, Johi embraced a 'less is more' approach, drawing inspiration from editorial layout and emphasizing a clean visual hierarchy to reinforce the brand’s genuineness.
