@2025 MuskaanKasat
muskaankasat@gmail.com
LinkedIn
@2025 MuskaanKasat
@2025 MuskaanKasat
muskaankasat@gmail.com
LinkedIn

Muskaan Kasat

Muskaan Kasat

How do you glocalise the vivacious

and buzzling Indian street food

culture as a modern, sophisticated

upscale identity in New York?

For Jazba- a sister restaurant of Junoon- Michelin Star restaurant in New York, we took inspiration from Indian street art and dramatic typography.

Emerged from the traditional hawker style typography and crafted explicitly to enhance the high-street persona of the brand, the Jazba logotype is reminiscent, elevated, invigorating, and inviting.

Logo Identity

3D Visualization

Agency: Chrisaldo goldiloy

Jazba NYC: A Hawker-Style Restaurant

How do you glocalise the vivacious

and buzzling Indian street food

culture as a modern, sophisticated

upscale identity in New York?

For Jazba- a sister restaurant of Junoon- Michelin Star restaurant in New York, we took inspiration from Indian street art and dramatic typography.

Emerged from the traditional hawker style typography and crafted explicitly to enhance the high-street persona of the brand, the Jazba logotype is reminiscent, elevated, invigorating, and inviting.

Logo Identity

3D Visualization

Agency: Chrisaldo goldiloy

Mitini: A Spirit Brand

How do you glocalise the vivacious

and buzzling Indian street food

culture as a modern, sophisticated

upscale identity in New York?

Logo Identity

3D Visualization

Agency: Chrisaldo goldiloy

For Jazba- a sister restaurant of Junoon- Michelin Star restaurant in New York, we took inspiration from Indian street art and dramatic typography.

Emerged from the traditional hawker style typography and crafted explicitly to enhance the high-street persona of the brand, the Jazba logotype is reminiscent, elevated, invigorating, and inviting.

Mitini: A Spirit Brand