How do you package mindfulness as an agency for a brand that’s trying to counter Indian market's caffeinated, sugary beverage options with a refreshing take?
The Big Idea
The client wanted the product and its novel concoction to be the focus, so I drew inspiration from the product’s own clarity.
Outcome
Unwynd is a botanical drinks brand created to push back on long days, caffeinated take outs, and offer a mindful beverage that’s 'kinder to your body and mind.
Every element you see has a place, and a reason to exist. No fluff, no moving parts!
Packaging Design
3D ON BLENDER
COMMERCIAL Project
