Bandra, Mumbai is home to new-age cafés, where croissants are an add-on. How did we make locals associate croissants with HOC as more than a menu item, but as an experience to their daily ritual?
The Big Idea
Using expressive, yet approachable visual storytelling to build a world where croissants become one’s neighbourhood ritual.
Outcome
Hail to the swirl! The swirl became our little troublemaker, layered, warm, repeated, and sprinkled across every brand touchpoint to make the identity feel cohesive, playful, and full of personality.
ILLUSTRATION
VISUAL IDENTITY
