How do amplify the voice of a legacy health media system 20 years later, that speaks to, with and for Black communities?
The Big Idea
Make Black health sexy!
Outcome
BlackDoctor 2.0 is sophisticated. Modern without losing the warmth that ties the platform to the community. It simplifies complex health decisions. It makes people feel seen and comfortable; meeting them where they are.
It’s ‘Where Culture Meets Care’.
BRAND IDENTITY (scaling and extension)
CREATED AT [BYDEFAULT] FOR [BLACK DOCTOR]
TEAM PROJECT
Working within a cross-functional team on the rebrand, I shaped the parts that supports the design system, expanding the scope of the core branding to the rebrand launch, website, social media, and print media.
